Indrek Ibrus is Professor of Media Innovation at Tallinn University’s (TLU) Baltic Film, Media and Arts School (BFM), Estonia. He curates also BFM’s doctoral program. His research interests include media innovation, decentralization in media markets, emergence of contemporary metadata formats for audiovisual culture, studying the evolution of audiovisual markets by the means of data analytics. He has published on mobile media, media innovation/evolution, metadata evolution, trans-media and cross-media production. He is currently principal investigator in the Estonian government-funded research project “Public Value of Open Cultural Data”.  He has been a co-editor (together with Carlos A. Scolari) of Crossmedia Innovations (Peter Lang, 2012), editor of Emergence of Cross-Innovation Systems (Emerald, 2019) and co-author (with John Hartley and Maarja Ojamaa) of On the Digital Semiosphere (Bloomsbury, 2020).