CresCine Session at the 2024 Annual Conference of the European Media Management Association
CresCine has organized a session at the 2024 annual conference of the European Media Management Association (emma)!
The CresCine session, titled 'Enriching Research and Management Practice for Increasing the International Competitiveness of Film Industries,' has explored tools and results developed by CresCine and their applicability for media management researchers and practitioners. It has also discussed the benefits of research-industry collaborations for scholarship and industry practice, as evidenced by the CresCine.
The session, co-chaired by Ulrike Rohn and Ivana Kostovska, featured CresCine researchers from Estonia, Belgium, and Portugal:
Exploring audience preferences for domestic films in small markets (André Rui Graça - CICANT/Lusófona University)
Release windows in post-covid film distribution: Exploring strategies and practices in Europe (Paul Hammoud - SMIT-VUB)
Film export and competitiveness: A comparative view on circulation of films in cinemas and VOD (Ivana Kostovska - SMIT-VUB)
The effects of US films on local industries in Europe (Ana Falcon - Tallinn University)
The special session was well received by the audience and provided both positive feedback from the academic community of media management researchers and good ideas for further research.
The emma conference occurred in Leeuwarden, The Netherlands, June 6-7. NHL Stenden University has hosted the conference in collaboration with Erasmus University.
